Summer 2010, student Mia Verdoorn interned in her native country, South Africa. She spent June at Sony Music and July with Warner Music Gallo Africa.
You can read Part 1 here.
Throughout my time at both major companies, heavy emphasis was placed on the promotional side of the industry, which was very interesting to me as I had yet to take some of the marketing classes required for the business major at Berklee.
During my time at Warner Music Gallo Africa, I was busy with a lot of work for the Digital Promotions Department, which included press releases for the Warner Music Gallo Africa web-site. Some of these releases included:
• Billy Talent
• The Baseballs
• Step Up 3D Soundtrack
I also had to compile an 80-word CD review for the new B.o.B Presents: The Adverntures of Bobby Ray album, which is now used in the in-flight magazine of one of our local airlines, 1Time. I was privileged enough to meet the legendary trumpet player, Hugh Masekela, at one of his last recording sessions for his new album. The head A&R representative at Gallo invited me to go with him to sit in and listen to mastery at work. It was amazing! I tried my best to be invisible in order to not get in the way. “Bra Hugh” as they call him here in South Africa, took an immediate interest when he heard that I was a student at Berklee and told me that he was going to Berklee to do a show in October 2010.