Berklee Blogs

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Tag: “Masters” (Page 2 of 4)

“Masters”

Music Business Seminar – The Japanese music industry

Berklee Valencia Benny RubinStudents Ryan O’Leary, Danel Illarramendi, and Fernanda Gomez from the global entertainment and music business master’s program reflect upon the ninth of the Music Business Seminars, where they had the chance to learn more about the Japanese music industry with guest speaker Benny Rubin.

Japan has established itself as the world’s second largest music market. Despite its evident power, the Japanese market remains predominantly domestic. A dismal 20% of the music consumed in Japan comes from outside markets. To a foreign musician, the cultural and societal differences of Japan can be intriguing and intimidating. Regardless of these inevitable obstacles, countless musicians continue to take their talent to Japan. The evolution of Japan’s music industry has been punctuated by trends of foreigners gaining success and esteem. Launching a successful career in Japan is far more complicated than simply being popular in your home country or having a unique sound. Instead, there are identifiable patterns and methods that are congruent to surviving in Japan. The three demands that must be met by a foreign trying to infiltrate the Japanese music scene are: pre-existing demand, overspill demand, and satiated demand.

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Music Business Seminar – Creative Entrepreneurship Week

Students Michael Deacon & Tre’von Griffith from the global entertainment and music business master’s program reflect upon the eighth of the Music Business Seminars, where they attended the Creative Entrepreneurship Week with guest panelists Panos Panay, Ken Zolot, Thanos Giamas, and Stéphanie Moretti.

Creative Entrepreneurship Week

The first week of December brings lots of things, the Festive season for one; but at Berklee Valencia, this heralded the arrival of Creative Entrepreneurship Week, an impressive weeklong bootcamp to help hone our entrepreneurial skills. This entailed a series of seminars, panel discussions, workshops, and consultations filled with entrepreneurial tips, tricks, and industry insights with attendance from Panos Panay (Founder of Sonicbids and Berklee College of Music’s Institute for Creative Entrepreneurship), Professor Ken Zolot (Founder of Innovation Teams Initiative and Senior Lecturer on Innovation at the Massachusetts Institute of Technology), and Thanos Giamas (Investor and Music Producer), with a special guest appearance by Stéphanie Moretti (Artistic Director of the Montreux Jazz Artists Foundation).

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Music Business Seminar – The Next Big Thing in Music is Not Music At All

Students Alán Hensley and Laura Shand from the global entertainment and music business master’s program reflect upon the seventh of the Music Business Seminars, where they were able to listen to Chris Carey during his talk ‘Big Data’.

Last week we had the distinct pleasure of hosting Chris Carey, an acclaimed economist and insight specialist, for our Global Entertainment and Music Business Seminar to give a lecture on big data analytics. Initially, one may find it odd for a music school to ask an economist to give a lecture on statistics and analytics, but soon into the lecture it becomes easy to discern the useful application for such knowledge. It would be safe to say that most of us Berklee students wouldn’t list math or statistics as our favorite academic areas of study, in fact, the two subjects wouldn’t make most of our top 5 lists. The thought of even doing a regression analysis pushes most of us students to instead devote time honing our musical craft with our instruments or fortifying our techniques in the studio. The rationale is that if we perfect our artistry, statistics and complex math may never have to be part of our career. While a quantitative analysis of music preferences in Europe may not be in the foreseeable future for most Berklee students, Chris Carey quickly opened our eyes as to why we should consider learning about one of the increasingly influential areas of the music industry. Chris’s lecture illustrated that data analytics is a growing sector in the music industry that is rapidly shaping the business environment and how organizations react to the market.

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Music Business Seminar – Mythbusters: Music Industry Edition

Students Aimée Jogou and Louis Pratt from the global entertainment and music business master’s program reflect upon the sixth of the Music Business Seminars, where they had the chance to listen to Scott Cohen, co-founder of The Orchard, give his talk “The Future is not How it Used to be”.

Scott Cohen Berklee Valencia

On Friday November 21st, students of the GEMB program were honored to receive a
visit from Scott Cohen, co-founder of the Orchard. The Orchard is currently the largest
global digital distribution platform, present in 30 countries worldwide. Scott is also a
famous public speaker and lecturer. He travels the world, teaching about new business
models, current trends, and future predictions about the music industry in the digital age.
He is also a visiting professor at London Metropolitan University, and sits on the British
Phonographic Industry Council. Moreover, Scott manages artists, including as the
Raveonettes and the Dum Dum Girls.

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Music Business Seminar – An Orange with Marty

Student Nicolas Schipper from the global entertainment and music business master’s program reflects upon the fifth of the Music Business Seminars, where he had the chance to listen to American entertainment lawyer Martin Frascogna.

He is a young international entertainment lawyer with an impressive background: more than 7 books about assisting artists with international expansion; professional lectures in the most important music conferences in the world, such as MIDEM; and many more amazing things. His name is Martin Frascogna, with whom we shared three amazing days. Marty talked about a lot of different subjects and the main theme was the music industry in the United States. He also talked about what is happening with music reproduction.

“Piracy, streaming is nothing more than a format change we have been going through”

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