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Tag: intern ideas (Page 2 of 2)

intern ideas

A Foot In The Door Or A Foot In The Mouth: Resume Part Two

David Greenberg shares tips from his experience as Director of Marketing for Ted Kurland Associates, a boutique booking and management agency where Berklee interns gain insight into a successful career in music and business.

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As you may have caught from last week’s bloggette, I’m not one for resumes. For myself, that is. Since I don’t do the hiring here at TKA, i’m not an aficionado of the form, which I find cold, uninspiring, and extremely hard to finagle a good portrait of anyone on that one page. Trying to do that kind of distillation really depresses me, but it does fill a need when trying to whittle down a stack of potentials into an afternoon’s worth of interviews—which is when I get a better feel for the student and their ability to learn, as well as their enthusiasm, attitude, intelligence, and effort. (You might remember those qualities from last weeks bloggette, as cribbed by me from Mitchell Corton, Director of Sales for Compuware/Gomez).

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Resume? Resume? I Don’t Need No Steeenkin Resume!

David Greenberg shares tips from his experience as Director of Marketing for Ted Kurland Associates, a boutique booking and management agency where Berklee interns gain insight into a successful career in music and business.

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Well, of course you do, but aim to have a boatload of material so you don’t just have your resume to show people. And then, during your first job, find time to do your own thing, by any means necessary, so that you don’t really need that resume after that. I landed my second job of my career with the film production house, Second Story Television without any resume at all. That was because I started that company with a few friends after gleaning enough experience and connections from working at a small film production company/ad agency based on the famed Madison Avenue in NYC. And jobs after SST were mostly pulled in from my network of friends. That’s the key and the underlying thought behind this bloggette: building your career, yourself.

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Marketing OneOH!One: Break On Through To The Tangential Side

David Greenberg shares tips from his experience as Director of Marketing for Ted Kurland Associates, a boutique booking and management agency where Berklee interns gain insight into a successful career in music and business.

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When I interview interns for the Ted Kurland Associates program, which I oversee here at TKA, more than a few want to know if they are going to work directly with the agents, or with management, as if the marketing side of it were tangential to their education, not only as an intern at TKA, but as a whole to their career. Of course, working with the artists is more interesting than working with the pictures of the artists; getting into the thick of the business of music is really the key to their understanding of the booking process. I know that, which is why I try and give them face time with the agents.

Hopefully Berklee-ites reading this will have a career where they can afford to shave off a nice percentage for a manager; one who understands all this tangential business kind of stuff and can honestly oversee the marketing. For nowadays, you need the right kind of marketing crew who knows how to use all the bleeding-edge tools-of-the-minute in order to shoot your career into the stratosphere, and, even more important, keep it there. Before you do, there is one basic term you need to understand. It’s not too hard to get, though I am perplexed when starving artists don’t even have this tool tucked under their belts. Perhaps that’s why they are starving?

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Listen To Your Parents And Then…

Full disclosure here: I’m a parent. Not to a Berklee undergrad, or alum, but to one currently at Boston University and another one who will be college-bound in a few years. I would love for both to land a job directly from one of their internships; with their freebie work acting like one long interview process. That would be very cool. And it happens. I’ve seen articles outlining the successes, where to apply for these programs and how students should consider doing that very thing in order to streamline their career path. I also know parents push their children to look for internships at prestigious companies with this very idea in mind. Don’t do it. For a whole cartload of reasons. Or at the very least, don’t expect anything and carry on like you will never get the carrot of the job they are dangling in front of you. Because you might not.

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You Don’t Know Anything and Your Ideas Are Worthless (No, Seriously, Get Used To It…)

In your first job (out here in the business world) there will be times when people are not going to listen to you. Many times. Or worse, tell you how wrong you are to your face, if not in an all-caps email that gets circulated throughout the company. Get used to it because it never ends, even when you get that so-called “experience” under your proverbial belt. For whatever reason, and there are multitudes of them that I could not possibly list here and stay within my allotted 400 words. Let me just say the personal successes and failures of your co-workers and, most importantly for today’s blog, YOUR FUTURE BOSSES, gives them their own specific, personal tunnel-vision that you cannot expect to fully perceive, much less fathom.

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