Berklee Blogs checks in with Florenza Campos, Brazilian-born singer-songwriter, Professional Music major and freshly minted intern at Universal Music Latin. We’ll check in periodically with Florenza as she shares her lessons and insights from Miami as one of the Office of Experiential Learning’s veteran interns
The past few weeks have not been too eventful after the great event we had a few weeks before. I mainly did a lot of errands like exchange reports (which I am now an expert at), listening to more demos and submissions, and attending a few meetings. I had lunch with my boss at this amazing Persian place in south beach, and had another karaoke night with a few co-workers to relieve any of our stress. I love how everyone I work with is so down to earth and grounded. Everyone is equally treated with respect. The Miami weather may also play a part of putting everyone in a good mood every morning. I would much rather be in this “winter” than anywhere else.
There have been a lot of song submissions lately for Frankie J and other artists that have recently been signed to Universal. Now that people know that I am the one that passes the music along, all e-mails immediately come to me. I get about 40 e-mails a day just with (multiple) songs. If I don’t think the song fits the artist, then I don’t pass it along. I like having that kind of power, since it makes me feel trusted and in charge. I like knowing that my bosses count on me with such important tasks.
Next week should be very busy with the upcoming Winter Music Conference and Ultra Music Festival that takes place in Miami. I should be helping out a lot with arrangements at the office, but I also heard that I can go to both events VIP, and won’t need to worry about helping out during the actual event, since they will have more than enough volunteers. It is times like these that make every minute of hard work at my internship worthwhile.
Read Florenza’s Other Posts
Brazilian born singer-songwriter Florenza started her musical passion at the age of 4, when she first heard her mom singing karaoke. Not knowing English yet, she would listen to and mimic the sounds of idols Celine Dion and Whitney Houston. After moving to Miami at the age of 8, she immediately began vocal lessons with Grammy Award-Winning voice coach and producer Jose Miguel Velasquez, who produced her first two demos. At 15, she was invited by legendary producer Rudy Perez, to sing background for over 25 Disney songs in Portuguese for Disney’s 100 Years of Magic in São Paulo, Brazil. In 2008, she recorded in Mix Studios in Miami, Florida, a song called “Love Me Forever”, produced and written by the Fliptones (Britney Spears, Lil Wayne), and Jason Derulo.
Her first album “Can’t Describe” is available on iTunes, along with the single “Heartbreaker” featuring remixes by The Krafters and Manny Lehman. All music was written by her and producer Sergio Marte, a fellow Berklee graduate. The “Heartbreaker” remixes have been charting top 10 for the past few months on the Latin Club Charts around the world. With that same single, she has won a spot in this year’s Songwriter’s Night at Berklee College of Music, and will be performing it at the Berklee Performance Center on April 9.
Florenza is at her final semester at Berklee, interning at and loving her job at Universal Music’s Latin Division in Miami, Florida until she graduates in May of this year.
Learn More about Florenza:
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