Berklee Blogs

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Tag: artist promotion

artist promotion

The Marketing Dance: Doing The Jerk part Two

David Greenberg shares monthly tips from his experience as Director of Marketing for Ted Kurland Associates, a boutique booking and management agency where Berklee interns gain insight into a successful career in music and business.

Last week we dissected the wrong way to get anyone to be interested about you and your stuff on social networks. Like those cheap commercials on Late Night TeeVee with the announcer yelling at you…wait, there’s more.

Let’s drop on over to the message boards of LinkedIn. This could be a great place for real professionals to discuss real life situations amongst themselves or rearrange the brain cells of the newbies so they get the complex issues. Instead, there’s the bands with the demos who want to be signed. There’s the wedding videographers who want to do music videos. Which is too bad, this kind of hanky panky, just demeans the site, and the members, and drops it, and them, down a notch from being Professional.

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The Marketing Dance: Doing The Jerk

David Greenberg shares monthly tips from his experience as Director of Marketing for Ted Kurland Associates, a boutique booking and management agency where Berklee interns gain insight into a successful career in music and business.

Selling me crap in an email is justified, because I can label you junk and, hopefully depending on the reliability of my MacMail, never see you again. On TeeVee, that’s a little different as I revel in a good advertisement, having been in that world for a bit back in the ’80s where I was even tapped to look at, and judge, animated commercials for the Cleos. But sell me stuff on Facebook and LinkedIn, man, that’s like tossing a leaflet at my front door and having it end up on my lawn. I then have to throw it out. Is that anyway to get me to buy your stuff? I don’t think you’ll find that in any Dale Carnegie course.

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Marketing 2OH!2: Who Are You? Who, who, who, who?

David Greenberg shares tips from his experience as Director of Marketing for Ted Kurland Associates, a boutique booking and management agency where Berklee interns gain insight into a successful career in music and business.

Yes, as Roger Daltry fades out in the background, we’re going to get on down to writing up your Bio. Now all of you non-artists out there, don’t start texting or chewing your gum louder, or figuring out what you’re going to do this weekend. This is for you as well. When you get out and start interviewing, a concise bio will be a very good tool to have in your back-pocket. So take what you can from this, though we are focusing on an Artist Bio to be sent out to the media, promoters, slapped onto CD Baby to nudge your sales up, and onward. If you are not an artist, take notes and use this to craft your own through-line for interviews — the story you are going to tell to those on the other side of the employment equation.

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